Marketing mix modelling is back at the centre of the CFO conversation- twenty10Multi-touch attribution alone can't survive cookie deprecation: triangulation is the new default- twenty10Geo lift tests and incrementality studies are calibrating the next generation of MMM- twenty10Clean rooms + MMM: how retailers and CPGs are closing the measurement gap- twenty10The UK MMM landscape: who's serious, who's selling a dashboard- twenty10Comparing marketing mix modelling providers in the UK- twenty10Brand vs performance: measuring long-term equity effects in a P&L your CFO can read- twenty10Marketing mix modelling is back at the centre of the CFO conversation- twenty10Multi-touch attribution alone can't survive cookie deprecation: triangulation is the new default- twenty10Geo lift tests and incrementality studies are calibrating the next generation of MMM- twenty10Clean rooms + MMM: how retailers and CPGs are closing the measurement gap- twenty10The UK MMM landscape: who's serious, who's selling a dashboard- twenty10Comparing marketing mix modelling providers in the UK- twenty10Brand vs performance: measuring long-term equity effects in a P&L your CFO can read- twenty10
Who we are

75+ years in measurement, focused on what your business does next.

We have built, defended and embedded measurement from both sides of the table. That experience shapes a practical approach: rigorous enough for finance, clear enough for every team, and designed to lead to action.

Tim Fisher, Co-founder at twenty10

Co-founder

Tim Fisher

Client lead · MSc Economics and Finance

  • 20 years experience working in measurement across Mindshare, D2D, Ebiquity and Monks
  • Business Development lead at D2D
  • Group Director at Ebiquity and Commercial Lead of MTA
  • EMEA SVP Measurement at Monks before becoming cofounder of twenty10
Amy Pritchard, Co-founder at twenty10

Co-founder

Amy Pritchard

Product lead · BSc Economics

  • 27 years experience working in measurement and consulting across Gain Theory, Malik PIMS, MEC, Brightblue
  • Founded hospitality and retail companies
  • Integrated Brightblue into Monks in 2020
  • Global SVP Data (Operations / Product) before exiting in Jan 2026 to become cofounder of twenty10
Michael Cross, Support at twenty10

Support

Michael Cross

Technical lead · BSc Econometrics

  • 27 years experience working in measurement across Gain Theory, Mindshare and Zenithoptimedia
  • Founded Brightblue in 2010 to offer clarity in measurement
  • Sold and integrated into Monks in 2020
  • Global EVP Data (services, science, measurement and automation) before exiting in July 2025 to support twenty10

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